What is Social Media in 2020?
Your meta tags help search engines identify the subject matters of your pages to connect them with the keywords and phrases used by searchers.
Creating the right title tags means choosing the relevant keywords to form a unique and click-worthy link for users in the search engine results pages (SERPs).
The meta descriptions give you additional opportunities to include keywords and related phrases.
They should be as unique and tailored as possible - if you don’t create your own, Google will automatically generate them based on the keywords in users’ queries, which can sometimes lead to mismatched search terms and associated results.
Optimized title tags and meta descriptions need to include the most appropriate keywords, be the correct length, and avoid duplication as much as possible.
Some industries, such as e-commerce fashion, are unable to create unique descriptions for every single product, so they need to offer unique value in other areas of their
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