Published on01/08/2020 10:09 am

Google’s offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.

How to Use Heading Elements:

It is important to use headings to show the document structure.

headings should be used for main headings, followed by

headings, then the less important

, and so on.

Note: Use HTML headings for headings only. Don't use headings to make text BIG or bold.

Background on Heading Tags for SEO:

In the early 2000s, heading elements (H1, H2, and H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.

The word “rote” means doing something mechanically and out of habit, without thinking about it. Adding keywords to headings tags has become a rote SEO practice. It’s done not because it’s useful but because it’s a habit. Take a look at the top-ranked sites for almost any query and it’s highly likely you won’t see sites seeding heading